LABEL FAMILLE

Tigf

TIGF (Transport et Infrastructures Gaz France) is the main competitor in gas transportation and storage in the South West of France. Eager to communicate their new vision of gas as a true acceleration towards the energy model of tomorrow, TIGF wanted to renew and modernize their image with their customers and the general public in mind. We created a visual identity that places TIGF as an essential link in the world of energy, aware of their environmental impact. The visual identity takes shape as a narrative, allowing TIGF to be accessible to the public while also drawing attention to the repercussions the gas pipeline network can have on our daily lives. To make TIGF a recognizable brand to everyone, we proposed to humanize their network at all scales.

Creative team :
Graphic design : Edwin Bonnaffé
Strategy : Anne Bourrassé
Product design : Camille Zonca

Global identity, strategic positioning, logo, visual identity, media, and scenographic installations for TIGF (currently known as Teréga), 2017. Project not selected in tender.