TIGF (Transport et Infrastructures Gaz France) is the main competitor in gas transportation and storage in the South West of France. Eager to communicate their new vision of gas as a true acceleration towards the energy model of tomorrow, TIGF wanted to renew and modernize their image with their customers and the general public in mind. We created a visual identity that places TIGF as an essential link in the world of energy, aware of their environmental impact. The visual identity takes shape as a narrative, allowing TIGF to be accessible to the public while also drawing attention to the repercussions the gas pipeline network can have on our daily lives. To make TIGF a recognizable brand to everyone, we proposed to humanize their network at all scales.
Creative team :
Graphic design : Edwin Bonnaffé
Strategy : Anne Bourrassé
Product design : Camille Zonca
Global identity, strategic positioning, logo, visual identity, media, and scenographic installations for TIGF (currently known as Teréga), 2017. Project not selected in tender.