Originated from the need to democratize the way we travel, Hewago, is a French startup that offers their subscribers complete access to Europe with an unlimited subscription plan to travel anywhere at any time. Hewago proposes an idea of simple and fast travel. Therefore, we established a communication strategy and visual identity that emphasized speed. Fittingly, the base design of each letter is associated with the arrow from the “G” of the logo. This creates an allusion to speed, but also provides a direction to follow. In reference to the expression "Here we go!”, “Hewago!" is a close onomatopoeia and an excellent play on words.
Creative team :
Strategy : Laure Adélaïde
Graphic design : Ariane Delahaye, Camille de Noray
Visual identity and communication strategy for startup, Hewago, 2018.