Fondation Carmignac, a corporate foundation, opened their first exhibition space on the island of Porquerolles in the south of France to promote art and share it with as many people as possible. For this reason, they needed a global identity that reflected this desire. For the Foundation's logo, we imagined a sphere with two circles, a metaphor for an encounter between humankind and art, between the visitor and the foundation. The particularity of this logo lies in its two-state design — a static version and a luminous halo version that embodies the foundation’s outreach and influence. The symbol of the halo inspired the development of the visual identity and media, from visual communication to the signage. A second artistic direction was imagined based on a skyline. It evokes the architecture of the foundation in which the logical indicators of a horizon are reversed, but also represents the contour line of the island and the artist at the same time.
Creative team :
Graphic design : Edwin Bonnaffé, Cyril Quenet
Strategy : Anne Bourrassé
Scenography : Jimme Cloo, Marion Flament
Art : Julia Gault
Global identity, strategic positioning, logo, visual identity, media, and scenographic installations for Fondation Carmignac in Porquerolles, 2017. Project not selected in tender.