For the launch of their first collection, the jewelry brand ARTDENOUER wanted to create a strong brand identity by using artistic elements geared to a target audience, who is familiar with the art world. We consider ARTDENOUER not as jewelry, but as wearable sculptures. The name’s originality allows the brand to be a true bridge, linking art, design, and accessories while leaving tradition behind. Inspired by the process of combining flexible and solid creations, the global identity plays on the notion of sculpture and torsion of materials. The collection of communication campaign photographs and the visual identity illustrate this duality through still life compositions elaborated with contemporary elements.
Creative team :
Strategy : Anne Bourrassé
Photography : Claire Bourrassé
Graphic design : Cyril Quenet
Visual identity, communication strategy, and photographs for the Artdenouer brand launch, 2017.